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An Engagement Score is the calculation and measurement of your visitor's level of engagement in your website. Monoloop includes read-to-use Engagement Scores (developed by Eric T. Peterson from Web Analytics Demystified). Engagement Scores allow you to implement sophisticated segmentation strategies – straight out of the box! Read the full description of Engagement Score here.
The most important information to know about your customers is what they are most interested in. Monoloop calculates scores of each visitor’s engagement with the products that matter most to them. You can build conditions not only on the score itself, but also on the products where scores have changed dramatically during a visit/all visits.
Knowing which categories of products are most interesting to your customers is key to initiating recommendations. Like the product score, Monoloop delivers a category score with similar options for condition building
If your site has multiple brands across different categories – it is usually relevant to map your visitor's brand preferences. This gives you important insights into which brands should have focus when you start recommending within categories or specific products.
Monoloop tracks the historical value of your visitors during their customer life cycle providing you with valueable insights into future purchase propensity. This simple measure makes it easy for you to implement segmentation strategies toward existing customers, and empowers you to personalize your messages accordingly.
All scores in Monoloop are calculated in real time and you can easily pull the behavioural profiles and scores to your backoffice systems through Monoloops API.