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Setting goals is a way to calculate progress and achievements from your website visitors (e.g. visitors who viewed a certain page, amount of time used viewing a specific category, keywords used to search a website).
Goals make it very easy for you to segment your customers by using behavioural and financial metrics (e.g. recency goals vs revenue goals). The opportunities for segmentation are only limited by your imagination.
The ease of using goals and segments to trigger different content is one of the powerful features of Monoloop.