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E-commerce rarely exploits the vast technological and strategic opportunities for interacting intelligently with customers while inside or outside of the web shop. As a result, opportunities for increasing conversion rates and revenue is missed.
Today, most web shop experiences are static. Personalization is limited to product recommendation based on related products (collaborative filtering), like Amazon. But that is pretty much it. No distinction is made between first time visitors and the longtime loyal customer with years of transactions - they are all served the same content.
The barriers for delivering more personally relevant content, usually sums up to complexity, cost and time.
Most web shops can do a lot to increase personally relevant content that meets the preferences of the individual visitor. Monoloop dramatically lowers the barriers to implement sophisticated personalization on existing web shops.
Knowing what the individual shop visitor is interested in right now and the ability to act on it is the key challenge, and Monoloop is addressing it with a number of features that are delivered out of the box.
Monoloop includes a Category Score, a technology that enables the web shop to capture what product categories, subcategories and products attract individual visitorís attention and use that insight to trigger related content Ė inside the web shop or in emails.
Monoloop collects information from individual browsing behaviour, such as the referrer website, web pages they have visited, or the searches they have made, to build individual profiles and select which content to deliver. The web service includes features that allow you to serve variations of existing content elements, insert or replace content to match the profile of the visitor. Monoloop may also adjust the site navigation or design to the individual user in order to ease the visit.
The Engagement Score enables you to react on the changes in the visitorís engagement and use that information to trigger differentiated pricing or time limited incentives. The Engagement Score is calculated dynamically between each visitors page view. Later Monoloop will feature predictive scores that will enable you to choose strategy depending on the userís stage in the purchase process.
During the beta test period, Monoloop will enable you to create emails with the same level of personalization that you have available for web content. Web shop owners will be able to use this feature to increase the stickiness of their site by triggering emails to know visitors with category mails building on the visitorís highest scoring category to guide the visitor closer to a purchase decision, or product mails that could deliver information on related products and bundling offers.
Monoloop contains many other features for enhancing the relationship between the business and customer. You can not only increase the overall customer satisfaction, by treating each customer individually, but you can also increase profitability by automating structured cross selling of the entire product range and engage on the first signs of attrition to increase customer retention.
Monoloop enables companies to construct powerful online business strategies fast by reducing the complexity, cost and time it takes to engage intelligently with online visitors and customers.
Call us and learn more about how Monoloop can improve your business.